Our Story
Jack & Jeff Denim Co. was born out of a deep passion for fashion and a desire to create something unique in the menswear industry. Founded in 2009 in Atlanta, GA, by William Leroy Jefferies the brand's name pays homage to his family roots, combining the last names of his parents, Jackson and Jefferies. This connection to family and heritage runs deep in the ethos of the brand, reflecting a commitment to quality, craftsmanship, and timeless style.
William's journey in fashion began long before the establishment of Jack & Jeff Denim Co. His interest in the industry was sparked in high school, where he started with screen printing and making t-shirts for family and friends. This early experience laid the foundation for his future endeavors in fashion. After graduating in 2007 with a Bachelor of Science in Fashion Design from Bradley Academy for the Visual Arts and the Art Institute of Philadelphia, William honed his skills through internships at Sean John and Undr Crwn Footwear & Apparel, as well as freelance work for Elusion Clothing.
Despite working outside his degree field for several years, William never lost sight of his dream to create a brand that would make a mark in the fashion world. Jack & Jeff Denim Co. was conceived as more than just a fashion label; it was envisioned as a lifestyle brand that would prioritize quality and functionality over fleeting trends. The brand's motto, "Don't Follow Trends, Make Them," encapsulates this philosophy, encouraging individuality and innovation.
At the heart of Jack & Jeff Denim Co. is a commitment to slow fashion. Every garment is handcrafted in-house, with a meticulous focus on detail and sustainability. Fabrics are sourced with care, including organic, recyclable, and dead stock materials, ensuring that each piece not only looks good but does good for the environment. Packaging is also thoughtfully designed to be biodegradable and compostable, reflecting the brand's dedication to minimizing its environmental footprint.
Through Jack & Jeff Denim Co., William aims to create a brand that not only offers exceptional products but also tells a story of perseverance, creativity, and a deep connection to family and tradition. As the brand continues to grow, it remains grounded in its founding principles: to produce high-quality, functional garments that stand the test of time and to inspire others to embrace their individuality and forge their own path in fashion.
William's journey in fashion began long before the establishment of Jack & Jeff Denim Co. His interest in the industry was sparked in high school, where he started with screen printing and making t-shirts for family and friends. This early experience laid the foundation for his future endeavors in fashion. After graduating in 2007 with a Bachelor of Science in Fashion Design from Bradley Academy for the Visual Arts and the Art Institute of Philadelphia, William honed his skills through internships at Sean John and Undr Crwn Footwear & Apparel, as well as freelance work for Elusion Clothing.
Despite working outside his degree field for several years, William never lost sight of his dream to create a brand that would make a mark in the fashion world. Jack & Jeff Denim Co. was conceived as more than just a fashion label; it was envisioned as a lifestyle brand that would prioritize quality and functionality over fleeting trends. The brand's motto, "Don't Follow Trends, Make Them," encapsulates this philosophy, encouraging individuality and innovation.
At the heart of Jack & Jeff Denim Co. is a commitment to slow fashion. Every garment is handcrafted in-house, with a meticulous focus on detail and sustainability. Fabrics are sourced with care, including organic, recyclable, and dead stock materials, ensuring that each piece not only looks good but does good for the environment. Packaging is also thoughtfully designed to be biodegradable and compostable, reflecting the brand's dedication to minimizing its environmental footprint.
Through Jack & Jeff Denim Co., William aims to create a brand that not only offers exceptional products but also tells a story of perseverance, creativity, and a deep connection to family and tradition. As the brand continues to grow, it remains grounded in its founding principles: to produce high-quality, functional garments that stand the test of time and to inspire others to embrace their individuality and forge their own path in fashion.